THE DANGER OF FAKE TESTIMONIALS
Honesty builds trust, and trust builds relationships. If the trust is gone, then the relationship is over.
Fake Testimonials destroy trust. And word gets around a lot faster than it used to.
HERE'S WHAT YOU'LL BE GETTING.
The Download link is available below.
Research Links about Fake Testimonials
Let me know about any research links – in addition to the ones below -- that you come across
about Testimonials, including the fake ones. Thank you for joining me to help make sure that
businesses are honest when it comes to their Testimonials.
- Odin Zavier, Co-Founder of Testimonial Success
Fake Online Reviews: How Easily Can You Buy a Reputation? (CBC Marketplace)
https://www.youtube.com/watch?v=3y0pYUdfGiw
Fake Video Testimonials: Inside the World of Fake Reviews (CBC Marketplace)
https://www.youtube.com/watch?v=wbyfhGHX0Vg
MARKETPLACE
Prolific Video Testimonial Creator Says There's 'Nothing Wrong' with Selling Reviews
http://www.cbc.ca/news/business/video-review-testimonial-marketplace-1.3953793
Canada's Competition Bureau
http://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/home
Review Skeptic
http://reviewskeptic.com/
New York Attorney General Busts 19 Companies for Writing Fake Yelp Reviews
http://www.businessinsider.com/new-york-cracks-down-on-fake-yelp-reviews-2013-9
Amazon Sues 1,114 Fiverr Users for Offering to Write Fake Product Reviews
http://marketingland.com/amazon-sues-1114-fiverr-users-for-offering-to-write-fake-productreviews-147305
Fake App Ratings Net Bell Canada $1.25M Fine
https://www.thestar.com/business/2015/10/14/fake-app-ratings-net-bell-canada-125m-fine.html
Bell Canada Gets Slapped for Fake App Store
Reviewshttps://www.engadget.com/2015/10/15/bell-canada-review-fine/
"Always Use Real Testimonials from Your Actual Clients" slides (right click to download)
"Always Use Real Testimonials from Your Actual Clients" video transcript (right click to download)
Research Links about Fake Testimonials (right click to download)
